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KMID : 0665420050200020261
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Korean Journal of Food Culture
2005 Volume.20 No. 2 p.261 ~ p.272
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A Study on the Website Color Analysis of the Foodservice Brand: Concentrated on Homepage of Family Restaurants
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Lee U-Joo
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Abstract
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The color and its coordination should intensify the customer’s memory and awareness in a brand website, through the consistent communication strategy by which a variety of brand identification in the offline could be expressed efficiently. We evaluated top 5 brand-valuable family restaurants in this study, how they made the best use of the website as a new communication channel, and how they constructed the brand identification by the coloring of a website. We found out that they employed colors with a dynamic and lilting feelings matching the concept of a family restaurant. In addition, A color scheme was well designed for the specific character of a brand, though web-safe colors were seldom employed. This report can be a guide to a corporation for the color and its coordination in the website, when existing brand images need to be intensified and enhanced, or when a new brand image need to be constructed.
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KEYWORD
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color coordination, brand, website, family restaurant
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Listed journal information
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